Cambrionix and Cyber Coach attempt to break the US held 'dance mat routine' World Record!

25/06/2010

Cyber Coach along with Cambrionix and the West Sussex West School Sport Partnership will be attempting
to break the Guinness (RTM) World Record for the most simultaneous dance mat players.
The current Guinness World Record is held by the American version of "SO YOU THINK YOU CAN
DANCE" in Los Angeles and was hosted by Cat Deeley in 2008. They acheived a figure of 100 dancers performing a simultaneous routine.

Glen Jones, Director of Cyber Coach: "We'll be taking along enough equipment to connect over 200 dance
mats and we'll see how many we can get working within the specified time. A lot of dance mat systems are
supplied by gym equipment suppliers who simply import the equipment in and sell it on. At Cyber Coach,
we have designed the system from top to bottom and spent the last 3 years working with PE and fitness
professionals such as Heather and her colleagues in Bognor to improve it. Because of all this work, we can
now offer curriculum content, we can offer cheerleading and body poppin' into schools and get everyone
active. With the variety of activities available on the system, the Cyber Coach is easily the UK's number 1
dance mat system in the UK and features at over 600 sites."

USB technology experts Cambrionix will be lending a hand to help make sure the day is a success.
Cambrionix will use its worldwide selling large capacity sync and charge hub’s to connect the dance mats
to the main computer. This will be achieved by a USB connection from the hub to the computer to enable
49 dance mats to synchronise at once to the main computer.

The attempt will be on 2nd July at Chicester University, during Lloyds TSB's National School Sports
Week.

Heather Lowe, Assistant Partnership Development Manager said:
"We currently have 3 Cyber Coach machines each with 8 dance mats used in 10
different secondary schools across the school sport partnership. They are a fantastic resource and are very
popular with our young people. We decided to combine a dance mat World Record attempt to coincide with
National School Sport Week. This national initiative pioneered by the Youth Sport Trust uses the power of
the 2012 Olympics to engage young people to take part in physical activity. Cyber Coach have been
excellent in helping us achieve our goal and have worked very hard behind the scenes to make this happen.
We are very appreciative of all their support."

Kate Smith PDM:
"Being part of a World Record Attempt is a great honour. Therefore young people showing outstanding
commitment to P.E from Y7 and Y8 were selected across 10 secondary schools. They will also be
supported by 40 excellent sports leaders who will help officiate and manage the day. The West Sussex
School Sport Partnership provides a wide variety of sporting opportunities to cater for all young people's
interests. Dance mats have certainly proved popular with a great number of young people."

Cambrionix:
Cambrionix are based in Cambridge and have a wealth of Electronics Design and manufacturing
experience with some of the world’s largest and most successful companies. Their products are focussed
around USB charging and sync. and have provided proven solutions for multiple iTouch (iPod) and iPhone
solutions. For more information please contact Victoria Tyson – Victoria.tyson@cambrionix.com

West Sussex West School Sport partnership:
West Sussex West School Sport Partnership (SSP) is part of a national infrastructure of 450 SSPs. It is
hosted at Bognor Regis Community College and encompasses all schools and colleges across Chichester
and Bognor Regis, providing high quality PE and school sport opportunities for all young people aged
5-19yrs old. The partnership provides opportunities for nearly 18,000 young people in West Sussex West.
The aim of SSPs is to ensure all young people are offered 5 hours of PE and school sport a week. SSPs are
targeted with getting 80% of all young people taking part in 3 hours of PE and school sport by July 2011.
For more information, please contact Heather Lowe - hlowe1@wsgfl.org.uk

Cyber Coach:
Cyber Coach is the UK's number 1 dance mat system featuring at over 600 sites in the UK. Cyber Coach is
produced by Quick Controls Ltd, who are Supplier Members of the Fitness Industry Association (FIA), a
Corporate Member of the Institute for Sport, Park and Leisure (ISPAL), Business Members of the
Association of Physical Education (afPE), Business Associates of the Youth Sport Trust (YST) and
Corporate Affiliates of the Institute of Sport and Recreation Management (ISRM). Form more information,
please contact Glen Jones on 07764 77 3132 or Glen.Jones@cyber-Coach.co.uk

National School Sports Week:
Delivered by the Youth Sport Trust, Lloyds TSB National School Sport Week is a week-long sporting
celebration for primary and secondary schools from the 28 June to 2 July 2010. Last year more than 10,500
schools and three million children took part.

Links to full PR download:

http://www.prlog.org/10758503-dance-mat-world-record-attempt.pdf