Targeting India's booming device testing and erasure market

We're excited to announce that Cambrionix is expanding into India, a global hub for software testing, and we have appointed the international business development consultancy Intralink to support the move.

Intralink specialises in helping companies to secure customers, partners and investors in overseas markets. It operates from 27 locations worldwide, including Silicon Valley, Boston, London, Paris, Düsseldorf, Poznań, Tokyo, Shanghai, Taipei, Bangkok, Jakarta and New Delhi.

The rapid growth of AI-assisted coding is increasing the volume of software being developed in India – and the amount that needs to be tested on real devices rather than emulators. A significant proportion of QA work is carried out by Indian development and data centre operations, creating demand for real-device testing infrastructure close to where this work takes place. This represents a major expansion opportunity for Cambrionix, which already has more than 1.8 million active ports deployed worldwide.

India also has one of the world’s largest and fastest-growing secondary device markets, with trade-in and buyback programmes operated at scale. India’s new Digital Personal Data Protection Act will introduce GDPR-style obligations around data erasure, security safeguards and record-keeping, most of which come into force in May 2027. It requires organisations handling devices at end of life, trade-in, lease return or enterprise refresh to demonstrate that devices have been properly processed, wiped and tested, rather than relying on a factory reset alone, opening demand for Cambrionix’s services. 

Intralink's Mumbai-based team will map opportunities across our core sectors and introduce Cambrionix technology to Indian businesses running large-scale device processing and QA operations.

Iain Dendle, our Chief Revenue Officer, said: “Our technology enables organisations to manage large device estates centrally and remotely, and to do so at speeds significantly faster than many existing alternatives – critical when you are dealing with devices at high volumes.

“India is where a significant amount of the world’s software testing takes place and already has one of the largest secondary device markets. Both depend on the ability to handle very large numbers of real devices reliably, and this is exactly the problem we solve. Regulation is also raising the bar on how device data is erased and evidenced, making robust processes a requirement rather than a preference.

“We could have tried to sell into India from the UK, but that’s not how this market works. Intralink gives us a team on the ground which already understands the carriers, platforms and testing operations we need to reach, and which can build the partnerships we need to support our new customers as we secure them.

“Our ambition is for India to become one of our largest markets, and we believe Intralink will help us get there.”

For more on Intralink, visit: www.intralinkgroup.com